Mission and Vision:
At phisya, our mission is to transform abstract inspiration into tangible olfactory experiences that infuse life with fragrance and delight. We adhere to the ultimate art of royal perfumers and the ancient French royal perfumery technology, and are committed to integrating and creating a series of unique natural and healthy fragrance care products.
Our vision is to extend the visual imagery of life into the realm of smell, making daily experiences full of poetry and fun.

Brand Creation Story:
The story of Phisya begins with a perfumer’s encounter with floral fragrance. In 2010, our master perfumer embarked on a journey of transformation in the perfumer's workshop, learning and observing the unique art of perfume making at the Fragonard workshop. This experience inspired founder Alice's passion for the intricate world of fragrance, which led to the establishment of phisya Fragrance Laboratory. In 2013, Alice became associated with the famous French Ecole Nationale Supérieure de Perfume, Cosmetics and Fragrances to continue her studies in the field of professional fragrance making. In the past nine years, Phisya has realized the integration of royal perfumer technology and modern innovative fragrance-making wisdom, and recorded various natural aromatic health care products in Phisya's life path.

Unique value proposition:
What sets phisya apart is our unswerving commitment to precision and perfumer intuition when crafting each of our fragranced care products, transforming raw natural fragrances into moving elixirs. By combining the time-honored know-how of royal perfumers with the exquisite innovation of modern perfumer's workshops, Phisya has carefully and precisely defined the direction of our olfactory creations. Our products harmoniously blend tradition and innovation to offer sensory journeys that uplift and rejuvenate.

Alice's famous saying:
"The scents of phisya enhance my daily life, filling every moment with elegance and joy. These are more than just scented treatments, they are transformative experiences, cleansing of the soul and bringing joy and pleasure to my life .”